At C.H. Robinson, we don’t view change as a disruption to navigate. We see it as a strength to harness. The momentum we have right now is real—and it’s accelerating. It’s powered by our unique operating model, our culture, and our people. And it’s not just exciting—it’s foundational to how we win.
In today’s business landscape, transformation is constant. But for us, it’s not a challenge—it’s a capability. We’ve built a culture that doesn’t just absorb change. It surfs it. Change is like waves on the beach—it keeps coming, whether we’re ready or not. We can stand on the shore and yell at the ocean, or we can grab our boards and ride the waves. That’s what we do at Robinson. We don’t resist change—we move with it, on top of it, and ahead of it.
Our people are the reason we’ve been able to evolve so quickly and effectively. Over the past 18 months, we’ve reimagined how we work—from embedding Lean AI into our operations to driving measurable productivity gains. But none of that happens without a workforce that’s agile, engaged, and empowered. We are showing that we can do change differently than everybody else. Change isn’t slowing down—it’s speeding up. Companies that can move at the speed of change, master it, and turn it into an advantage will win.
We’ve invested in leadership development, upskilling, and intelligent systems that support and supercharge our teams. We’ve created space for our people to focus on higher-value work, to think strategically, and to lead through complexity. That’s not just operational efficiency. That’s cultural strength.
And that brings us to momentum. In physics, momentum is defined as mass times velocity: p = mv. We have the mass—our global footprint, our scale, our technology, and our unmatched network of relationships with shippers and carriers. And we have velocity—we’re moving faster than our competitors, and our strategy gives us clear direction. That’s the physics of Robinson’s momentum. It’s not just movement. It’s force. It’s impact.
The Robinson Way: Our culture in action
What sets us apart is how our people live out the Robinson Way every day. We build trust through authenticity. We stay persistent until the job is done right. We hold ourselves accountable and grow from every experience. We stay curious—always learning, always improving. And we remain united, raising the bar and winning together. These aren’t just values—they’re behaviors that power our transformation. They’re why our culture doesn’t resist change. It drives it.
A workforce that thrives on forward motion
Our operating model is designed for continuous improvement. That mindset shows up in how we lead, how we collaborate, and how we grow. We don’t settle for the status quo—we build on it. In Q2 2025, we delivered strong financial performance while reducing operating expenses and growing adjusted gross profit. But behind those numbers is a workforce that’s aligned, resilient, and future-ready. Our people are driving the transformation—not just responding to it.
Change is a capability. Not a crisis.
Our leaders are equipped to guide teams through disruption and complexity. They’re prepared not just for what’s next, but for what’s never been done before. This is what it means to have a change advantage. It’s not about reacting faster. It’s about being built for forward motion. It’s about having the mindset, the tools, and the talent to turn transformation into momentum—and to ride the waves of change with confidence and purpose.
