Keep up with the most recent market trends in our Freshspective updates. Discover what's influencing conventional produce, organic options, temperature-controlled capacity, and floral so you can plan ahead and avoid disruption.
As previously stated, pepper has reacted and will stay active for the next two weeks. Not much availability out there, as weather continues to hammer Eastern North Carolina. Pepper will remain extremely short and expect elevated markets for the next two weeks. We really need New Jersey to start cranking but that won’t happen until the week of July 20th.
Broccoli supplies are tight due to reduced yields in Salinas. Quality is mixed with some reports of brown bead and hollow core related to recent heat. Availability is expected to remain limited through next week. Salinas has experienced temperatures over 90 degrees F, causing crop stress. Active U. S. growing regions include Salinas and Santa Maria. Mexico is shipping limited volumes from Guanajuato and the Central Plateau.
Cabbage supply and quality is good. Many local programs have begun throughout the U.S. Markets remain solid.
Celery supplies are steady with good volume available in Oxnard and Salinas. The weather forecast calls for average temperatures with no rain expected in the growing regions. Please reach out to your Robinson Fresh representative for updates and information regarding availability and promotions.
Great news from Michigan, as volume is starting to improve. Local Michigan production will only get better which is great news in today’s markets. Canada has also started importing some small volume into the Northeast.
Iceberg lettuce supplies remain limited this week but are expected to improve over the next two weeks. Romaine, red and green leaf supplies are steady with quality reports showing great overall quality and good weights. The weather forecast calls for cooler temperatures early this week into next week. The primary shipping points are Salinas and Santa Maria, with some availability in Oxnard. Please reach out to your Robinson Fresh representative for more details.
The market is steady on reds and yellows out of Virginia. Quality is good with ample supplies. We will continue to ship from Virginia and North Carolina for the next several weeks. Idaho is still shipping from storage and will look to ship new crop at the end of the month or the first weeks of August. The storage crop looks to be holding up with decent quality and pricing remains steady.
Better availability on zucchini over the weekend but yellow is still a problem. Local/regional deals are not producing the volume due to all the weather factors they have been facing. MIchigan seems to be bouncing back on zucchini but still struggling on yellow. Weather continues to have an impact , but we really can use some dry weather to have the plants bounce back.
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We are currently shipping apples out of storage from Washington State and from imports arriving on the East Coast. We have good supplies on most varieties this week. Promotability is still good on several items. With that said, there are a couple tight varieties for the summer months. All Honeycrisp packs, sizes, and grades are tight and continue to increase in price. We expect this trend to continue until the new domestic crop starts back up mid-August. Other items that are firming up are the premium Gala size 88 and larger, Cosmic Crisp, as well as the premium Fuji size 72 and larger. Some varieties to push that are promotable for the next month include Pink Lady, Red Delicious, and Granny Smith. Overall, we still have a good crop of apples to sell and expect to see attractive pricing on most varieties this summer.
Avocado supply from all points continues. Mexico is somewhat tight on smaller sizes (60/70/84s). Offshore (Peru and Colombia) have volume. Peru has mostly 48s and larger. Colombia has mostly 60s and smaller. There has been some rain in the Mexico growing region which has caused some slowdown in harvest. The new crop is starting in Mexico.
Spread in the market, depending on load location.
New Jersey – Rain and heat-related challenges continue. Projecting the season will wrap by mid-July.
Oregon – Production is pumping! Load volume availability!
British Columbia – Production increases expected day over day.
Michigan – Start projected for week #29.
Demand remains strong. Some spread in the market depending on load region/grower.
Baja - Steady production. California yield output is expected to level out.
Market is stronger. California production is expected to improve week over week, but supply is not sufficient to support overall demand. Georgia will finish by the end of next week. The Pacific Northwest will start up with transfers down to California.
Yuma is pretty much wrapped up for the season and the focus is now on the Central Valley of California. Sizing is heavier to jumbo 9 count, followed by 9 count and few 12 count. Lighter supply earlier this week on 9 and 12 counts but will increase back half of the week and the following week. On the East Coast, Athena cantaloupes are going lightly in North Carolina and now Indiana, but supply remains tight.
Oranges:
Lemons:
Grapefruit:
Mandarins:
This week, we’ll see overlapping grape supplies from both Mexico and California. Most California shippers have started harvesting good volumes of Flames, and while green grapes are also being picked, their volume will remain limited for another 5 to 7 days. Meanwhile, Mexico continues to offer strong supplies of green grapes with very competitive pricing on both red and green.
Good availability on honeydews out of the Central Valley of California and sizing is trending toward larger jumbo 5 count and 5 count, followed by 6 and 8 counts. There is also steady supply on all sizes out of Mexico crossing into Nogales.
Region: Veracruz, Mexico
Weather Update:
The forecast for next week suggests rain for several days. A high percentage of humidity with temperatures ranging from a minimum of 71°F to a maximum of up to 76°F.
Market Intel:
The demand for limes has been steady.
Sizing Profile:
Peak sizes 175/200/230. Size distribution: 110-2%, 150-11%, 175-33%, 200-32%, 230-16%, and 250-6%
Quality:
As we enter July, an improvement in temperatures and increased humidity are expected across the ranches. The June rains have helped keep the fruit well-hydrated and consistent. Due to these rains, we anticipate both delayed June harvests and the regular July crop, resulting in a strong fruit volume to fulfill all established programs.
Looking Ahead:
For the late-July harvest, a significant amount of medium-sized fruit is already visible on the trees. This fruit is expected to be harvested with good quality, supported by the moisture retained in the foliage and soil due to recent rainfall. Although a gradual decline in available volumes is anticipated, we expect to have sufficient fruit to fulfill all commitments and established programs.
For the month of August, we forecast a reduced volume, as this crop bloomed in May during a period of severe drought. However, thanks to the strength of our grower network, we are confident in maintaining a solid supply and securing a steady flow of medium-sized fruit to meet the needs of our key programs.
We are currently in Week 28, and our mango supply is coming from Nayarit and Southern Sinaloa. Unfortunately, recent Pacific rains have impacted overall fruit quality in these regions. Most of the Kent variety is ripening faster than usual, and we’re beginning to see signs of Anthracnose in fruit from Southern Sinaloa.
On a positive note, we will begin harvesting in Los Mochis (Northern Sinaloa) at the end of next week. This region typically produces superior quality fruit. Los Mochis is designated as a fruit fly–free zone, meaning Hot Water Treatment (HWT) is not required. As a result, mangos from this area are expected to have a longer shelf life and cleaner appearance.
SUPPLY MEETING DEMAND FOR PAPAYA IN THE USA MARKET.
Supply conditions remain stable but with a bit less supply this week versus last week. True impact of Hurricane Erick is still uncertain as many fields in Southern Mexico were toppled with no quick recoup in sight. Stable conditions for papaya production will remain for at least the next two weeks. Contracts are being serviced with some extra fruit available to offer. Prices are stable in the U.S. market and should remain as is for the near future.
Inventories are showing SOME availability to offer.
Majority of sizes are between 6–12s with GOOD surplus fruit.
Quality is reported as good with fruit showing less speckling and mostly green.
Color 25%- 50% / 12-14 brix at point of shipping. The ideal temperature for Imperial papaya is 48 degrees to avoid quality issues upon receiving.
Crop outlook: Forecast has conditions for good supply for the next two weeks.
Market Intel: Enough supply to service demand.
The Northwest pear crop this season is very small, down between 30-50%, depending on the variety. We are currently shipping Anjou and red pears out of Washington. We expect the market to remain tight and the pricing to remain on the higher side for the foreseeable future. The import season is now beginning to wind down, but we still have some arrivals of imported Bartletts, Bosc, and Anjou available on the East Coast. Overall, we have pears to sell, but pricing will remain higher than normal until the new crop starts in the fall out of Oregon and Washington. The next new crop starting up that will provide some relief will be the California Bartlett crop. This crop is projected to be better than normal and is projected to start shipping around July 12th this season. There will be promotional opportunities on California Bartletts this season.
Availability: Supply Meeting Demand USA Market.
Growing Region:
Santa Maria is finishing their spring crop and sending most fruit to the processors and freezers. They will begin their fall crop in late July/August. The Salinas/Watsonville growing areas in California are currently in production, but availability will be limited. Fruit is average size with fairly good quality, although there have been some heat-related issues.
Weather Outlook:
The week of July 7th is forecast to be partly sunny. Highs Wednesday and Thursday in the 70s, decreasing to the upper 60s for the balance of the week and lows in the 50s. The week of July 14th is forecast for clouds giving way to sun. Highs in the 60s to low 70s and lows in the 50s.
We had a good crop overall on organic apples this season out of Washington. Movement has been very strong in this category across the country, and this is putting some upward pricing pressure on the crop this year. Imports are also still arriving from Argentina, Chile, and some from New Zealand as well, which is helping some to keep prices from rising. The one variety that is extremely tight and very pricey is the organic Honeycrisp. This variety will remain extremely scarce and expensive until the new crop arrives in mid-August. Organic Granny Smith will be the next tightest variety. We are seeing price increases now, and they will continue to trend up over the next month. Overall, we will have supplies on most varieties for the summer this year.
Product is still coming out of Mexico this week and bell peppers have been available. There is an overabundance of cucumbers right now and the market is flat and cheap. We should start to see bell peppers and other dry vegetable items available out of Georgia now.
We are shipping organic minis out of Patterson, California, and we are running heavier to 6-count minis right now.
California is in full swing now on organic onions. There are red, yellow, and white available at this time. Market is strong on the red onions but there is some flex for the yellow and white onion market. Quality has been very nice, and we have seen no issues. We are going strong now out of Hollister, California. We are packing both red and yellow onions and the quality is outstanding! We are now packing 2- and 3-pound bags in both red and yellow onions.
The organic pear crop out of the Northwest was severely damaged this season and down around 50%. We are still shipping organic Anjou in very small quantities. Imported organic Bartletts will be finishing soon as we approach the end of their season. Overall, organic pears will continue to be tight and expensive until the new crop is harvested in September.
The organic pear crop out of the Northwest was severely damaged this season and down around 50%. We are still shipping organic Anjou in very small quantities. Imported organic Bartletts will be finishing soon as we approach the end of their season. Overall, organic pears will continue to be tight and expensive until the new crop is harvested in September.
The organic pear crop out of the Northwest was severely damaged this season and down around 50%. We are still shipping organic Anjou in very small quantities. Imported organic Bartletts will be finishing soon as we approach the end of their season. Overall, organic pears will continue to be tight and expensive until the new crop is harvested in September.
As smooth as the market and supply have been on sweet potatoes, we are starting to see some changes. It is the time of the year when storage sweet potatoes start to dry up and pricing jumps. The first variety for this to happen with is the Japanese variety. We have seen that market jump over the last week. Overall, the rest of the varieties are in good supply for now and pricing remains steady.
The refrigerated truckload market has experienced traditional seasonality, albeit muted, through May. While disruptive, these pockets are short-lived. As produce moves out of a region, there has been a quick return to the softer market conditions experienced through most of 2025. Pockets of tighter capacity are expected to continue through July. Tariffs have had less of an impact on the refrigerated truckload market, as a large portion of the seasonal demand surge experienced in May and June is from domestically grown crops. Lead time and “clean load” attributes continue to be the differentiating factor for achieving freight velocity and competitive prices.
East Coast United States
May kicked off the largest floral push of the year from South Florida for Mother’s Day, followed quickly by the start of produce season. The produce harvest in the Southeast is in full swing as the growing season and heaviest shipping origins transition from Florida to Georgia.
Floral demand, produce demand, Road Check Week, and Memorial Day demand for food and beverages in sequential weeks have led to an extended period of capacity tightness and elevated costs, particularly from the Southeast. Only mild disruptions have been experienced from most Northeast origin points, and capacity is readily available.
West Coast United States
Normal seasonal patterns continue across the Western United States. This includes produce from Northern California and Southern Arizona. Expect this regional pressure to continue through early July.
The Pacific Northwest has been quiet, resulting in competitive rates outbound from the region, but slightly elevated rates heading inbound. Commodities like cherries have a two- to three-week seasonal pull, which will result in better balance for the months of June and into July.
GLOBAL UPDATES
OCEAN CARRIER CONSOLIDATION - Fresh produce growers and shippers attempting to move cargo globally via ocean vessels are dealing with scenarios where ocean carriers genuinely dictate some markets. They dictate and determine the marketability and viability of export markets for many fresh produce exporters. Shippers are being forced to commit earlier to ocean lines to reserve space for upcoming seasons, and spot market space on vessels is nearly impossible to secure.
TARIFF IMPACTS - Fresh produce growers and shippers in North America are bracing for the potential implementation of new tariffs on imports. These tariffs could significantly affect the cost structure and market dynamics for many fresh produce exporters. Growers and shippers are being advised to diversify their markets and strengthen local partnerships to mitigate the impact of these tariffs. Additionally, there is an increased focus on leveraging technology and innovative practices to enhance supply chain resilience and reduce dependency on any single market. The uncertainty surrounding these tariffs is prompting industry players to prepare for multiple outcomes, ensuring they can continue to provide a steady supply of fresh produce to consumers despite potential cost increases.
DEMURRAGE/DETENTION CHARGES - Shippers negotiating with ocean carriers or freight forwarders on perishable cargo contracts should request as much free time at destination as possible to reduce the risk of detention/demurrage charges when inspections/fumigations or drayage capacity constraints delay cargo delivery at destination. Unavoidable and unprecedented demurrage and detention charges due to delays in turning cargo at destination continue in 2025.
USTR DECISIONS FEES CHINA SHIPBUILDING - Effective October 14, 2025, vessels built in China will incur additional fees when arriving at U.S. ports. These charges are expected to start at $120 per container, with the final amount depending on the vessel’s net tonnage. U.S.-based carriers, such as Seaboard Marine and Crowley, will be exempt from these fees—even if their vessels were constructed in China.
To mitigate potential cost increases, consider diversifying shipping partners by working with ocean carriers that operate non-Chinese-built vessels or by prioritizing U.S.-based carriers.
For more global freight insights please visit Global Freight Markets Insights | C.H. Robinson.
No changes from last week. 4th of July promotions are already done. Availability is good out of both growing areas, Colombia and Ecuador. Air lift is more than adequate at the moment.