Keep up with the most recent market trends in our Freshspective updates. Discover what's influencing conventional produce, organic options, temperature-controlled capacity, and floral so you can plan ahead and avoid disruption.
🌱 Asparagus Update
Mexico’s season ended earlier than expected due to heavy rains that flooded fields and damaged crowns, significantly reducing production. As a result, demand has shifted to Peru, putting pressure on the market, which is expected to remain tight and strong. Mexico is expected to be out for at least two to three more weeks until new fields come into production.
📈 Market & Projections
• Labor Day demand pushed prices higher. Industry volume is tight.
• Expect tight conditions for the next 2–3 weeks before easing.
🤍 White Asparagus Program
Production starts in September! Now is a great time to discuss bundling green and white asparagus or pairing with value-added products.
🔥 Thanksgiving Momentum
The market is high and tight—let’s take advantage and create programs that maximize opportunities!
Talk to your subject matter expert to lock some programs!
Availability is still steady, supported by favorable weather conditions. We do need to keep in mind that hurricane season has started and the potential for disruptions is real. Last year, we did have some systems that came through Georgia which led to some market volatility. Weather allowing, Georgia is expected to enter the season by mid-October.
Broccoli markets are softening slightly due to increased supply and moderate demand. Availability remains consistent.
Cabbage is stable out of the Midwest. Quality is good on both green and red. Michigan, Wisconsin, and Ohio have good sizing on mediums, while larges are snug. Expect to see supplies continue this track through the end of August.
Celery markets are steady with strong quality and consistent supply. California continues to produce good volumes out of Salinas, Santa Maria, and Oxnard. Mexico is also contributing good volume as well. No major quality issues reported. Weather has been favorable, and demand is moderate. Expect stable pricing and availability through the next 7–10 days.
Weather permitting, we expect the rest of the month to remain with steady production. Major growing areas have not hit their peak volumes yet. Georgia season will start toward the end of September.
All flavors of greens are in good shape this week. Both collard and kale are in abundant supply - look for deals! Turnips and curly mustard are limited due to the weather patterns that the Midwest has been experiencing. Flat mustards are extremely limited for the next 7-14 days.
Iceberg lettuce supplies remain limited this week out of Salinas and Oxnard. Demand has increased, pushing the market up. Mexico is contributing some volume. Offer plenty of lead time on any orders.
Romaine, and red and green leaf supplies are also seeing increased demand. Quality reports are showing some quality issues including fringe burn. Prices have gone up this week on supply. The weather forecast calls for cool temperatures that should help with maturity.
The primary shipping points are Salinas, Santa Maria, and Oxnard. Please reach out to your Robinson Fresh representative for more details.
Harvest has started on new-crop russet potatoes out of Idaho as well as other regions. There is still a long way to go with the harvest, but so far we are seeing good yields and good quality. If the weather continues to stay favorable over the next 10-12 weeks, we will have a large crop once again. That said, things can change drastically over the course of harvest. Idaho sets the market and the other regions follow. We are anticipating a light russet crop out of Eastern Canada due to drought conditions. We are fully into reds and yellows out of North Dakota, Idaho, and some of the Northeastern states. Quality remains excellent and product is priced to move.
Harvesting is staying steady in the growing regions. We are starting to head into the tail end of the summer which translates to some regional deals starting to wind down. We do expect to start in Georgia by the first week of September.
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We are now entering the third week of harvest out of Washington this week. The growers are now in full swing harvesting the Gala crop, and this is what they will mostly be harvesting this week. Some of the growers will also begin to harvest some limited quantities of early premier strains of the Honeycrisp this week as well. The main harvest of Honeycrisp will not begin for another week to 10 days. The full apple harvest is expected to continue through November, and early forecasts indicate a strong crop across all growing regions. Currently, most available apples are from last year’s crop, with decent supplies across several varieties for August. However, some varieties remain limited, including Honeycrisp, Cosmic Crisp, Golden Delicious, and Fuji. Promotable varieties for the coming month include Gala, Pink Lady, and Red Delicious. Overall, apple availability remains solid, supporting continued promotional opportunities throughout August. Regarding East Coast apples, we expect to see Michigan and New York begin to pick some early varieties this week and continue to build momentum each week as we progress into September. Both Michigan and New York are forecasting good crops again this year.
Product is available from Mexico, California, and offshore (Peru & Colombia). Markets are mostly steady with ample supply except for the largest sizes from Mexico. Quality remains good from Mexico as the old crop is almost done. Peru will be done in the next couple weeks.
Blueberries – Spread in the market depending on load location/grower/quality
Raspberries – Stable supplies
Blackberries –Volume increasing week over week
Continued exceptional quality out of the Central Valley on cantaloupes this season with high brix in the 14-15% range and good yields. Sizing remains a good distribution with jumbo 9 count, 9 and 12 counts all available. The favorable growing conditions all summer make this the perfect back-to-school snack.
Oranges
Lemons
Grapefruit
Mandarins
Despite strong retail promotions, grape inventories remain high as demand hasn’t picked up enough to clear out older stock. The higher-than-normal price per pound has not helped this situation much across the industry. The California grape crop is of excellent quality, and growing conditions have been ideal, leading to a harvest that’s about three weeks ahead of schedule, which could result in an earlier-than-usual end to the season.
Like cantaloupes, the honeydews out of the Central Valley are bringing exceptional quality and yields. Sizing is trending toward jumbo 5 count and regular 5 count, but there remains adequate supply on 6 and some 8 counts.
Region: Veracruz, Mexico
Weather Update:
The weather forecast for the next week indicates light rains for a couple of days. Expect high humidity, with temperatures ranging between 71°F and 90°F.
Market Intel:
The demand for limes has been steady.
Sizing Profile:
Peak sizes are 200/175/230.
Size distribution: 110-3%, 150-17%, 175-25%, 200-26%, 230-18%, and 250-11%.
Quality:
August, with its reduced fruit harvest, is a good challenge for all producers with all of them trying to harvest as much as possible and looking for the areas of greatest volume to be able to cover all the programs. This reduction in volume is expected to continue for a couple of weeks. We will see September arrive with better volume. The light rains and the improvement in temperatures are allowing us to find fruit of good quality and consistency.
Looking Ahead:
The projection for a smaller harvest during all of August remains, but the consistent rainfall will benefit us, enabling harvest of high-quality fruit that is well-colored. Focus on medium sizes.
The forecast for September is positive, and we expect a larger harvest than in August. The new crops will offer good quality and medium sizes, allowing us to easily meet all our targets. Our strong network of growers has helped us secure an adequate volume, and we anticipate the same results for the coming month.
We are now on week 34 and Mexican mangos will be available for harvest for two weeks. We are expecting a large decrease in overall volume starting week 36. Some fruit might be available, but quality might be questionable as we get to the end of the season. Keitt’s will be the last variety of the season and peak sizing is ranging between 5-7s, followed by a few smaller sizes. Market has become very active and should only get stronger as we finish our Mexican mango season.
We have started our Brazilian season and currently have fruit on the water which should make arrival into the Northeast week 36. Volume will gradually increase as we get into mid-September.
SUPPLY JUST MEETING DEMAND FOR PAPAYA IN THE U.S.A. MARKET.
Supply conditions are tighter with less supply to service demand. Growers expect even less supply in the upcoming weeks due to a combination of unfavorable weather, strong internal market, and much lower yields which keep the overall availability of fruit being exported lower to the USA out of MEXICO. Tight supply will remain for at least the next two weeks for papaya production. Contracts are being serviced with very little extra fruit available to offer. Prices are higher in the U.S. market and should increase as we go into September.
Inventories are showing LITTLE availability to offer.
Majority of sizes are between 6–12s with LESS surplus fruit.
Quality is reported as good with some shorter shelf life and some stem issues due to extra humidity at the fields.
Color 25%- 50% / 12-14 brix at point of shipping. The ideal temperature for Imperial papaya is 48 degrees to avoid quality issues upon receiving.
Crop outlook: Forecast has conditions for less supply for the next two weeks.
Market Intel: Just enough supply to service demand.
We are currently shipping new crop California Bartletts out of the Lodi region this week. The California crop is an above-average crop this year, so we will have lots of fruit to sell. The crop has a good mix of all sizes but appears to be peaking at 100-count size fruit. California is also shipping new-crop red Bartletts as well as light volumes of Bosc pears. Anjou pears are still available in light quantities out of Washington but are cleaning up fast. New Washington Bartletts are projected to start up this week and their crop looks to be a very big crop as well. Plan for Bartlett pears to be in good supply and very promotable for the next several months. New crop Washington Bosc and Anjou are projected to start harvesting sometime in September.
Supply NOT meeting demand U.S.A. Market.
Santa Maria is finishing their spring crop, and the fall crop is just getting underway. We should see good volume in this area by September. The Salinas/Watsonville growing areas in California are currently in production, but the fruit is past its peak production period. The Salinas/Watsonville growing area has had some humid weather and warm nights which will cause the fruit to have smaller sizing, occasional bruising, and tend to be overripe, and soft.
Weather outlook:
We have good supplies on watermelons. We are shipping out of North Carolina, Delaware, Missouri, and Indiana with good quality and plenty of supplies. Out West, we are shipping out of California and Washington with good supplies. Keep promoting watermelons in August and September! We have good supplies for seedless watermelons. Out east we are shipping out of NC, IN and DE. We have good supplies of all sizes. Out west we are shipping out of CA and WA. August will be a great time to promote watermelons.
We are currently in full swing on the harvest of the new organic Gala crop. We now have good supplies of all sizes and packs on this variety, and we expect to have promotable pricing for the rest of this year. The next organic item to be harvested will be the organic Honeycrisp. This item will begin to be harvested in a very light way next week. The market on organic Honeys is extremely high right now and it will take a couple of weeks for the prices to come down significantly. The crop on organic Honeys looks good as well and we expect to have good supplies starting in the middle of September through the end of the year. Other organic items like the Fuji, Granny, and Pink Lady will not harvest until September or later and supplies on these varieties are limited as we are selling off last year’s harvest. Overall, the organic apple crop looks to be a good one this year, so it is setting up to be a good year to promote organic apples.
The wait continues. There are very few lemons and oranges around right now and it seems it is going to be at least a couple more weeks before we see them. We still have a very good supply of grapefruit coming out of California and really no end in sight right now. Quality of the grapefruit is holding well and very sweet in flavor.
With no more dry vegetables coming out of Nogales, we have moved down to San Diego. Bell peppers, sweet peppers, cucumbers, yellow squash, and zucchini are all available with reasonable pricing. It is best to pre-book as there are still days of shortages.
We have good supplies of organic minis shipping out of Patterson, California. We have good supplies on 6 and 8 counts this week and we will have supplies into October.
Organic onions are available in abundance now. There is supply up in the Northwest and plenty in California. From the looks of it, the quality is nice right now. Most varieties are available now and it looks like white onions will start up at the end of this month.
At Tobias Farms, we have outstanding quality on both red and yellow onions right now along with shallots. At this point, we will have supply all the way through December or January. We can do 2- and 3-pound red onions currently with very few medium yellow onions. Bags will not be available at this point.
We have limited supplies of organic Bartletts that are shipping out of California this week. Washington will start up next week with organic Bartletts as well; and their crop looks good, so we are expecting to have lots of fruit to sell. New crop organic Anjou are projected to get going sometime in late September this year out of Washington. The new crop is looking good this year, and we should have some good promotional opportunities are we get into late fall.
Now that California potatoes are finished for the season, we have moved onto the Northwest to get fresh-crop potatoes. We are seeing russets, reds, and yellows, along with fingerlings coming from there. Quality is good and supply is solid. We will start to see more potatoes become available out of Colorado within the next 3 weeks.
Our California hard squash has finally arrived! Out of Hollister this week, we are doing butternut, spaghetti, Delicata, and Kabocha. We will see acorn arrive in about 2 weeks and we will have Honeynut and Red Kuri. The quality of the squash is outstanding as the weather was very mild this summer.
The wait is over for new-crop California sweet potatoes! Out of the Livingston and Atwater areas, we are seeing growers dig up their first crops. With the fresh harvest, we are not seeing much of jumbo-size sweet potatoes right now but that will change over the next month. Pricing is high for the new crop but not much higher than what the old crop finished off with. Mostly red and orange varieties are coming, but we will see white and Japanese varieties very soon.
East Coast United States
Produce volumes in the Southeast are currently coming off their seasonal peak, driven by strong Fourth of July demand. The highest shipping volumes are being recorded out of South Georgia and North Florida. Additionally, early harvests from farms in the Carolinas are beginning to contribute to overall regional output. Watermelon shipments are a major driver of activity, with C.H. Robinson moving approximately 450 loads weekly from the region.
The refrigerated freight market across Georgia has experienced significant capacity constraints, with load-to-truck ratios peaking at 30:1 or higher in rural areas of the state. Capacity tightness is being compounded by elevated freight volumes, making rate pressure the most significant challenge for shippers currently. According to data from Circana, produce sales have increased by 2.3% from the prior year. Georgia has seen a strong growing season this year, and the higher volumes have added strain to outbound capacity.
Market conditions are expected to shift quickly in the coming weeks, since the Fourth of July is behind us and produce and beverage seasons are starting to wind down to Labor Day. Beverage customers protecting from freeze caused tightening in the local short haul and New England markets. As South Georgia’s harvest wraps up, volumes will transition north into the Carolinas, where harvests will continue for roughly another few weeks.
Pumpkins shipping out of our Pennsylvania facilities will ramp up in September. We continue to monitor hurricane forecast closely to ensure were positioning capacity in the right areas.
Central United States
The Midwest continues to find pockets of tightness, late-day and same-day have elevated costs. The Indiana/Michigan region remains tighter whereas the Illinois/Wisconsin area has capacity readily available, just a matter of price. South Dakota/Nebraska freight remains tight on available capacity pool and elevated rates. Arknasas/Missouri remain good with lead time, but same-day freight is tight and at elevated costs. Dallas rates remain elevated, whereas South Texas rates are competitive and has capacity standing by. As a whole, anything going to the Southeast is seeing elevated rates and a smaller capacity pool willing to go there, especially into Florida.
Western United States
Northern California is currently in the midst of peak produce season, with strong volumes of strawberries and mixed vegetables expected to continue throughout the summer months.
In Nogales, Arizona, increased shipments of watermelons and grapes are tightening capacity and driving up transportation costs. Following the Fourth of July holiday, conditions improve, as harvest of these commodities began transitioning to other growing regions.
The Pacific Northwest is currently experiencing ample capacity. While there were minor disruptions in July due to the start of Washington’s cherry season, the main challenge in the region is elevated inbound transportation costs caused by limited outbound volume.
Overall, regional capacity across the western United States is expected to follow typical seasonal patterns, with rate relief occurring through most of the month.
GLOBAL UPDATES
OCEAN CARRIER CONSOLIDATION - Fresh produce growers and shippers attempting to move cargo globally via ocean vessels are dealing with scenarios where ocean carriers genuinely dictate some markets. They dictate and determine the marketability and viability of export markets for many fresh produce exporters. Shippers are being forced to commit earlier to ocean lines to reserve space for upcoming seasons, and spot market space on vessels is nearly impossible to secure.
TARIFF IMPACTS - Fresh produce growers and shippers in North America are bracing for the potential implementation of new tariffs on imports. These tariffs could significantly affect the cost structure and market dynamics for many fresh produce exporters. Growers and shippers are being advised to diversify their markets and strengthen local partnerships to mitigate the impact of these tariffs. Additionally, there is an increased focus on leveraging technology and innovative practices to enhance supply chain resilience and reduce dependency on any single market. The uncertainty surrounding these tariffs is prompting industry players to prepare for multiple outcomes, ensuring they can continue to provide a steady supply of fresh produce to consumers despite potential cost increases.
DEMURRAGE/DETENTION CHARGES - Shippers negotiating with ocean carriers or freight forwarders on perishable cargo contracts should request as much free time at destination as possible to reduce the risk of detention/demurrage charges when inspections/fumigations or drayage capacity constraints delay cargo delivery at destination. Unavoidable and unprecedented demurrage and detention charges due to delays in turning cargo at destination continue in 2025.
USTR DECISIONS FEES CHINA SHIPBUILDING - Effective October 14, 2025, vessels built in China will incur additional fees when arriving at U.S. ports. These charges are expected to start at $120 per container, with the final amount depending on the vessel’s net tonnage. U.S.-based carriers, such as Seaboard Marine and Crowley, will be exempt from these fees—even if their vessels were constructed in China.
To mitigate potential cost increases, consider diversifying shipping partners by working with ocean carriers that operate non-Chinese-built vessels or by prioritizing U.S.-based carriers.
For more global freight insights please visit Global Freight Markets Insights | C.H. Robinson (https://www.chrobinson.com/en-us/resources/insights-and-advisories/global-forwarding-insights/)
We are currently at lowest volumes of the year. Availability is abundant in both Colombia and Ecuador growing regions. Air capacity is also more than adequate.